Description
Description
- Authors : Dr. Dewi Sari Wahyuni, SS, M. Pd., Fais Wahidatul Arifatin, S.S., M.Pd., Tira Nur Fitria S.Pd., M.Pd., Dr. Dwi Sloria Suharti, S.Pd., M.Pd., Naajihah Mafruudloh, S.Pd., M.Pd.
- ISBN :
- Copyright © July 2026
- Size: 15.5 x 23 cm
- Page: 376
- Soft Cover
- Book Paper
- Synopsis: The rapid advancement of globalization, digital transformation, and technological innovation has fundamentally reshaped the modern workplace. Today, professionals are expected not only to possess technical expertise but also to communicate effectively across cultures, industries, and international business environments. In this context, English has become the global language of business, serving as the primary medium for communication in multinational corporations, international trade, entrepreneurship, academic collaboration, and digital commerce. As organizations become increasingly interconnected, effective business communication extends far beyond grammatical accuracy. It requires the ability to negotiate, collaborate, present ideas persuasively,write professional documents, participate in virtual meetings, and communicate confidently with colleagues and clients from diverse cultural backgrounds. Consequently, Business English has evolved into an essential professional competency that supports career development, organizational success, and global competitiveness.This book, Business English: For Global Communication Skills for the Modern Workplace, has been developed to equip learners with the linguistic knowledge, communication strategies, and practical skills necessary for today’s intbusiness environment. It integrates fundamental Business English concepts with authentic workplace situations, enabling readers to bridge the gap between classroom learning and professional practice. The chapters cover a broad range of topics, including professional communication, business correspondence, meetings, presentations, negotiations, cross-cultural communication, customer service, digital communication, workplace etiquette, entrepreneurship, and emerging trends in global business communication. Throughout the book, readers will find practical examples, case studies, dialogues, communication models, vocabulary enrichment, and interactive activities designed to enhance both language proficiency and professional competence.
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