Business English For Global Communication Skill For The Modern Workplace

Description

• Penulis : Dr. Dewi Sari Wahyuni, SS, M. Pd., Fais Wahidatul Arifatin, S.S., M.Pd., Tira Nur Fitria S.Pd., M.Pd., Dr. Dwi Sloria Suharti, S.Pd., M.Pd., Naajihah Mafruudloh, S.Pd., M.Pd.
• ISBN :
• Copyright © Juli 2026
• Ukuran: 15.5 x 23 cm
• Hal: 376
• Soft Cover
• Book Paper
• Sinopsis:In today’s digital economy, organizations of all sizes—from startups and micro-enterprises to multinational corporations—are expected to adapt to increasingly complex digital environments. Digital marketing has become more than a promotional activity; it is now a strategic capability that integrates market research, customer understanding, content creation, data-driven decision making, and continuous innovation. Consequently, students, educators, entrepreneurs, and marketing practitioners require not only theoretical knowledge but also practical competencies to design and execute effective digital marketing strategies.This book, Digital Marketing: Strategi, Implementasi, dan Manajemen Kampanye di Era Digital, was developed to provide a comprehensive understanding of digital marketing from both conceptual and practical perspectives. The contents are organized systematically, beginning with the fundamental concepts of digital marketing, product knowledge, market segmentation, keyword research, competitor analysis, media selection, content strategy, campaign planning, budgeting, implementation, monitoring, and evaluation. Each chapter is designed to bridge academic theories with real-world business practices, enabling readers to understand not only what digital marketing is, but also how it can be effectively implemented.

  Unlike many introductory books that focus solely on digital promotion techniques, this book emphasizes strategic thinking throughout the digital marketing process. Readers are guided to identify customer needs, analyze competitors, formulate value propositions, design omnichannel marketing strategies, optimize search engine visibility, develop engaging content, and manage digital campaigns using measurable performance indicators. The discussion also incorporates contemporary developments such as artificial intelligence, marketing automation, customer analytics, and digital transformation, ensuring that readers remain relevant in the rapidly changing marketing landscape.

  This book is intended to serve as a textbook for undergraduate and graduate students in business, management, communication, entrepreneurship, and related disciplines. It is equally valuable for lecturers, researchers, entrepreneurs, small and medium enterprise (SME) owners, digital marketers, and professionals seeking practical guidance for planning and implementing digital marketing strategies.